8 Best Cybersecurity PR Agencies in the UK in 2026

Short answer: the best cybersecurity PR agency in the UK depends on what you need. For a long-standing security specialist with its own industry events, Eskenzi PR. For enterprise security across the UK and Europe, Touchdown PR. For PR, analyst relations and demand generation, Babel. For PR, marketing and GEO together, Clarity. For a UK B2B tech specialist, Wildfire. For PR judged on commercial results, Hard Numbers. For PR plus content, Positive. For guaranteed placements on US business publications alongside UK pitching, Jamco PR.

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us. For a US-focused shortlist, see our main cybersecurity PR agencies guide.

The shortlist at a glance

1. Jamco PR: best for US credibility alongside the UK

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For UK security vendors selling to US enterprises, that gives US buyers credible coverage to find. Jamco also pitches UK and European journalists through 2,000+ media connections.

Choose a UK specialist below instead if your priority is UK security trade media, analyst relations or industry events.

2. Eskenzi PR: best for a long-standing security specialist

Eskenzi PR is a cybersecurity PR and content agency with around 30 years in the industry, offering media relations, analyst relations and media training. It also runs industry events, including the European Cybersecurity Bloggers Awards and the IT Security Analyst & CISO Forum.

Good fit for security vendors that want a specialist embedded in the UK and European security community.

3. Babel: best for PR, analyst relations and demand generation

Babel is an employee-owned B2B tech PR and marketing agency headquartered in London, with a team in Boston and more than twenty years in the market. Cybersecurity is one of its sectors, and its services run from PR and analyst relations to content, ABM and demand generation.

Good fit for UK security vendors that want awareness and pipeline from one agency.

4. Touchdown PR: best for enterprise security across the UK and Europe

Touchdown PR is a B2B enterprise technology PR agency and a Ruder Finn company, with UK offices in London and Basingstoke and others in Austin, New York, Munich, Amsterdam, Paris and Herzliya. Cybersecurity is one of its core areas.

Good fit for enterprise security vendors running PR in several European countries and the US.

5. Clarity: best for PR, marketing and GEO together

Clarity calls itself the global growth consultancy for B2B technology brands. Founded in 2006, it has more than 100 people across London, Amsterdam, New York and Sydney, specialising in enterprise tech, fintech, healthtech and cybersecurity, with PR, policy communications, a crisis council and a GEO offering called Surfacd.

Good fit for security companies that want communications, marketing and AI visibility together.

6. Wildfire: best for a UK B2B tech specialist

Wildfire describes itself as a B2B tech PR agency based in London, with sectors including cybersecurity, enterprise tech, martech and retail tech. Its site lists Tech Agency of the Year awards for 2025 and 2026.

Good fit for UK security companies that want a tech-only agency.

7. Hard Numbers: best for PR measured on commercial results

Hard Numbers is a London marketing and communications consultancy that calls itself performance-driven, with cybersecurity among its sectors. Its services include media relations, generative engine optimisation, analyst relations, content and account-based marketing.

Good fit for security firms that want PR tied to pipeline.

8. Positive: best for PR plus content

Positive is a London-based B2B tech PR and content agency working across the UK, EMEA and US, offering content, communications and AI optimisation. Its named clients include cybersecurity companies.

Good fit for security vendors whose product needs clear explanation as much as coverage.

UK security media or US business media?

UK and European security publications reach CISOs, security teams and channel partners. National and international business media reach boards, investors and enterprise buyers, and they're among the sources AI assistants read when buyers ask for a shortlist. UK vendors selling to US enterprises usually need US business coverage as well.

Keep security claims accurate

Security buyers and journalists check every claim. Avoid absolute promises, attribute threat data and research properly, get customer approval before naming anyone, and have a plan ready for incident-related questions.

How we chose these agencies

We looked for UK-based cybersecurity PR specialists and UK B2B tech agencies that list cybersecurity as a sector, and checked each one's own website for its focus, locations and services.

What to ask a UK cybersecurity PR agency before you sign

• Which security vendors have you placed in UK and European media in the last 6 months, and where?
• Do you offer analyst relations, and with which firms?
• Can you also reach US business media?
• What is guaranteed, and what is only pitched?
• How will we measure results: articles published, branded search and pipeline, or activity reports?